There are over a billion websites on the Internet and that number tends to grow steadily. This primarily tells us that in today’s world no individual or bausiness can survive and be successful without a website. The coronavirus pandemic has further accelerated the transition to online shopping and the general increase in e-commerce, so now the e-commerce economy is measured in trillions of dollars. It is not hard to predict that in the next decade e-commerce will surpass economy of brick and mortar stores.
Another business that has been hit hard by the coronavirus pandemic is fitness. All fitness trainers, personal trainers and so on could not do their job at all or were able to do it in very limited capacity in the last year and a half. That is why during that time, even those personal trainers who did not have a website, started thinking about making one in order to reach as many online clients as possible and thus earn a living that way. If you are one of them, find out which online tools every personal trainer needs for his website.
Table of Contents
1.Invoice maker
The most important thing for every business, including a personal trainer, is to have a detailed insight into finances, as well as to provide a detailed insight to the clients who pay for his services. Keeping track of payments, taxes and everything else can be very challenging when you have a lot of clients and you don’t have enough time to devote to it, nor knowledge in the field of accounting.
To avoid mistakes and problems with bookkeeping, which can significantly damage your business if it happens, you need to implement an invoice maker on your website. Also, you are required to pay tax quarterly or annually and this is another required task that is mandatory, no matter how much your income is. Filing taxes for your business can be a little different than filing a personal tax return. There are different tax rates for self-employment, not to mention form 1099K and the myriad of other tax forms. When you use the invoice maker all transactions will be recorded and neither you nor your accountant will have the hard time to prepare everything for tax payment and thus avoid problems with the IRS. That’s why we put the invoice maker in the first place – tracking revenue, taxes, and expenses must be something you will pay the most attention to.
2. Chatbot
A chatbot like botsurfer.com is software that will be of great help to you, so be sure to implement it on your website. Chatbots are becoming more advanced and can increasingly help clients when you are not available to them. And it will also relieve you of extra work, because many frequently asked questions can be answered by the chatbot to clients. It would be too expensive to have 24/7 customer service and unnecessary for a personal trainer, so a chatbot is an ideal replacement in those moments. Also, millennials and other younger generations will be thrilled to see a chatbot on your site because these are the generations that primarily rely on technology and don’t like to wait.
Chatbot is not expensive software, and there are different types. There are as many as 8 different types of chatbot. Some of the most used are After-Hours Chatbot, Welcome bot, Survey Bot and so on. If you are interested in learning more about each individual type of chatbot, visit Botsurfer and find out. We would single out the Appointment Bot as very useful for a personal trainer to make it easier to navigate the schedule with clients.
3. Call To Action
You need to fill the entire site, as well as your profiles on social networks, with the so-called Call to Action (CTA). CTA will stimulate potential clients to engage with you which is very important to gather new clients but it is also important for SEO. You have to think of SEO, in order for your site to be ranked as high as possible when someone types “personal trainer near me” on Google.
4. Member management portal
If you want to give the impression of maximum professionalism and really stand out from other personal trainers, then the member management portal is an essential online tool for your website. Member management portal is a special part of the website that requires log in and to which only your clients will have access, and not anyone who enters the website. Member management portal can vary from very complex to very simple, depending on what information you are implementing.
The more information available to members on that portal, the better. There they should have all the information about their membership, which includes payment details, then information about the trainings they are doing, their progress and so on. All this will not only benefit them, but also you, because you will have all the necessary information about each individual in one place.
5. Bookings
One way for bookings we have already mentioned to you, and that is chatbot. In case you want to use a chatbot for something else, then you need to implement a calendar where clients will be able to book their time with you. Even though these are online clients, occasional live consultations are necessary.
6. Live stream
Applications like Zoom, Google Classroom and the like have practically allowed schools, businesses and everything else to continue even during a strict lockdown. Now that the pandemic is over, don’t forget to implement a live stream option on your site so you can occasionally organize webinars, then stream your workouts and anything else your clients might be interested in. Such things will not lose their importance even when the pandemic is over, and you also allow yourself that the whole world is your market and that you can have clients from Asia as well as from the USA.
Conclusion
These 6 tools every personal trainer must implement on their website, otherwise, the website will be incomplete and customers will lack these options and this can drive them away from you.
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